MovieTravel is the commercial brand of the FAMOUS project, which has received a grant following the COSME Work Programme 2017 Call for Proposals COS-TOURCCI-2017-3-03.
The project involves 8 partners from Cyprus, France, Greece, Italy, Malta and Spain, acting as a consortium. The Italian Regione of Liguria, the Hellenic National Commission for UNESCO, the Fondazione per la Cultura Genova Palazzo Ducale and the University of Malta bring to the project their broad experience in tourism and cultural policies managing. Italian DMO Destination Makers, Spanish creative communication agency Inmedia Solutions, Cypriot tour operator Top Kinisis Travel PLC and the Italian Chamber of Commerce of Lyon (France) complete the list of partners. All in all, MovieTravel benefits from their creditworthiness and innovation capacity in the tourism and communication sector.
In the light of the principles of intercultural dialogue, the coexistence of civilizations and respect towards national diversity, the Hellenic National Commission focus its activity on promoting a responsible management of tourism and cultural actions. Considering the absolute relevance of Greece’s heritage in the history of western society, the Hellenic National Commission role will be crucial to disseminate FAMOUS’s insights among similar organizations of the United Nations.
Worldwide known for its coasts and picturesque landscapes, Liguria is one of the most beautiful yet unexplored regions of north-western Italy. Its public authority, Regione Liguria, is very active on the cultural side and has promoted top marketing strategies for the valorization of places and local products. Its close contact with the Genoa Liguria Film Commission makes it the perfect partner to promote Smart Movie Tourism across Europe.
For more than 20 years, this French non-profitable association has worked on behalf of institutions and companies to develop business relations between France and Italy, acting as a facilitator for market intelligence and innovation. It has built up a strong expertise in developing international workshops, sectoral studies and communication campaigns involving business-related stakeholders. Its international connections will definitely contribute to disseminate MOVIE TRAVEL’s potential among European economic operators.
As one of the leading tourism organizations in the Mediterranean area, Top Kinisis Travel PLC has direct contact with holidaymakers’ demands and preferences when traveling. Its tourism services, including top quality accommodation offers and local sightseeing excursions, have been distinguished with several awards. Their well-grounded knowledge of the tourist infrastructure is key to develop an appealing product for the final customers.
The University of Malta brings an academic approach to the issue of Screen Tourism. Its work is essential to integrate the last tendencies in tourism management in a framework that combines the very best of time-tested strategies with ground-breaking methodologies of proven reliability. The Institute has established a strong international research and consultancy portfolio focusing on European and Mediterranean tourism, hospitality, culture and travel studies.
The Foundation is responsible for the promotion of a significant quantity of streets and palaces of Genoa known as ‘Le Strade Nuove’ and ‘Palazzi dei Rolli’ which entered the UNESCO World Heritage list in 2006. Its headquarters, Palazzo Ducale, was once the home of the Doges of Genoa, and nowadays is a museum and a center for cultural events and art exhibitions.
Born as a destination marketing organization (DMO), this Italian consulting agency has worked along with tourism bodies, associations and local companies to transform less-known places into top-rated destinations. Destination Makers gives visibility to uncharted places by highlighting their assets in a wide range of materials ready to be shared on social media. Thus, MOVIE TRAVEL fits perfectly in their field of expertise.
Located in Barcelona, INMEDIA Solutions is a creative communication agency specialized in culture, tourism and travel. In the past decade, it has worked for public bodies and private companies, designing their communication, marketing and social media strategies. INMEDIA works have their own seal of quality based on a strong storytelling-savvy and high-quality branded content, both in audiovisual and written formats.