Benefits to stakeholders
MovieTravel offers the opportunity to join an international network with great possibilities of expansion in a sector that year after year improves its market share in the European economy.
Our stakeholders benefit from MovieTravel’s know-how and its international projection, which brings them the opportunity to expand their circle of influence beyond national boundaries and promote their activities and services to previously identified targets. More than 200 entities have already joined the conversation through travel fairs and our MovieTravel Labs in spring and summer 2010. By enhancing it, they have had the chance to become familiar with the interaction between smart technologies, multimedia storytelling and tourism in emerging marketing trends.
By being part of the project the stakeholders will contribute to improve visitors’ knowledge about European destinations and their diverse assets and identities. This can be regarded both as a purpose and as an instrument to foster the loyalty of publics and customers and track their preferences to improve services through digital solutions updated to EU’s data policy.