Journalist Carolina Mancini has always maintained a special link with the world of cinema. Expert in the audiovisual industry, she is currently chief editor of Cinema & Video International, one of the most important film magazines in Italy. MovieTravel had the pleasure of having her as speaker at the Labs of Lyon and Genoa, in which he shared with the audience the results of his multiple investigations on the role of the locations in cinema –collected in the essays Italy on screen and Traveling with fiction, among others–. In this interview he tells us about his experience.
What would you highlight about the dynamics of the Labs?
The fact that the groups were small allowed us to discuss the issues with the participants very closely. They were very interested in the issues under discussion. In Genoa, we met many people who work in the public sector, while in Lyon the public was mostly entrepreneurs of the private sector.
What was your speech about?
I spoke about the phenomenon of tourism induced by cinema and audiovisual productions. I introduced the topic through a general explanation, first, and then through some specific cases of type of tourism in Italy. A very curious case, for example, is that of The Charterhouse of Parma, a miniseries that adapts Stendhal’s homonymous novel. There they have managed to implement a tourist experience inspired by the work with a private public investment of 60.000 euros.
Were there any particular cases that attracted the attention of participants?
Without a doubt the Elba project, a series of branded content in web format, commissioned by Visit Elba, the tourist agency of the Island of Elba. It is an organic and innovative transmedia project, which brought together the film experience with a marketing model that is committed to the tourist experience. It is always a case that stimulates curiosity and has a great impact on the audience.
What surprised them most about your talk?
They were very curious about the way in which the cases I presented to them, which were very different from each other, complemented each other. I also highlighted the interest of that heterogeneity. Among the success cases, there are series of crimes and darker plot, but also productions where idyllic locations appear, showing the most beautiful spots of each region. It proves that it is possible to draw attention to an unknown location if behind there is a good narrative, beyond its intrinsic appeal.